Privacy Policy

Data Collection Practices

We collect information from you in a variety of ways, including:

• Information You Provide Directly: We collect information you provide directly to us, such as your name, email address, phone number, company name, and any other information you choose to provide when you fill out a contact form, request a quote, subscribe to our newsletter, or otherwise communicate with us.
• Automatically Collected Information: When you visit our website, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. We may use cookies, web beacons, and other tracking technologies to collect this information.
• Information from Third Parties: We may also receive information about you from third-party sources, such as social media platforms, marketing partners, and data analytics providers.

Types of Data Collected

The types of data we collect may include:

• Personal Information: This includes your name, email address, phone number, postal address, and any other information that can be used to identify you.
• Demographic Information: This includes your age, gender, location, and interests.
• Technical Information: This includes your IP address, browser type, operating system, device information, and browsing activity.
• Usage Data: This includes information about how you use our website and services, such as the pages you visit, the links you click, and the searches you conduct.

Legal Basis for Processing

We process your personal data based on the following legal bases:

• Consent: We may process your personal data if you have given us your consent to do so (e.g., when you subscribe to our newsletter).
• Contract: We may process your personal data if it is necessary for the performance of a contract with you (e.g., when we provide video production services to you).
• Legitimate Interests: We may process your personal data if it is necessary for our legitimate interests (e.g., to improve our website and services, to prevent fraud, or to market our services to you).
• Legal Obligations: We may process your personal data if we are required to do so by law.

Data Usage

We use the information we collect for a variety of purposes, including:

• Providing and Improving Our Services: We use your information to provide, maintain, and improve our website and services, to personalize your experience, and to respond to your inquiries and requests.
• Marketing and Advertising: We use your information to send you marketing communications, such as newsletters, promotional offers, and information about new services. We may also use your information to target our advertising to you on other websites and platforms.
• Analytics and Research: We use your information to analyze trends, track user behavior, and gather demographic information for aggregate use. This helps us to understand how our website and services are being used and to improve them.
• Legal Compliance: We may use your information to comply with applicable laws, regulations, and legal processes, and to protect our rights and the rights of others.

Data Sharing

We may share your information with the following categories of recipients:

• Service Providers: We may share your information with third-party service providers who help us to operate our website and provide our services, such as hosting providers, data analytics providers, email marketing providers, and payment processors.
• Business Partners: We may share your information with our business partners, such as marketing partners and advertising networks.
• Legal Authorities: We may share your information with legal authorities if we are required to do so by law or legal process.
• Other Third Parties: We may share your information with other third parties with your consent or as otherwise permitted by law.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Specifically, contact information provided via our contact forms will be retained for a period of 24 months to allow for adequate follow-up and relationship building. Data collected for marketing purposes, such as newsletter subscriptions, will be retained until the individual unsubscribes.

Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use encryption to protect your personal data when it is transmitted over the Internet.
• Firewalls: We use firewalls to protect our servers from unauthorized access.
• Access Controls: We restrict access to your personal data to authorized personnel only.
• Regular Security Audits: We conduct regular security audits to identify and address potential vulnerabilities.

Despite these measures, no security system is impenetrable, and we cannot guarantee the absolute security of your information. In the event of a data breach, we will notify you as required by applicable law.

Cookie Usage

We use cookies and other tracking technologies to collect information about your browsing activity on our website. Cookies are small text files that are stored on your device when you visit a website. We use cookies for a variety of purposes, including:

• Essential Cookies: These cookies are necessary for the operation of our website and enable you to use its essential features.
• Performance Cookies: These cookies collect information about how you use our website, such as the pages you visit and the links you click. We use this information to improve the performance of our website.
• Functionality Cookies: These cookies enable our website to remember your preferences, such as your language and location.
• Targeting Cookies: These cookies are used to deliver advertising that is relevant to you and your interests.

You can control cookies through your browser settings. You can choose to accept all cookies, reject all cookies, or be notified each time a cookie is set. Please note that if you disable cookies, some features of our website may not function properly.

For more information on how we use cookies, please see our Cookies Policy.

Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of these third parties before providing them with any information.

These third-party websites may have their own policies regarding cookies and how they collect and handle your information. Aurora Visuals is not responsible for the content or practices of these other websites.

Your Rights

You have certain rights regarding your personal data, including:

• Access: You have the right to access the personal data we hold about you.
• Rectification: You have the right to have inaccurate or incomplete personal data corrected.
• Erasure: You have the right to have your personal data erased in certain circumstances.
• Restriction of Processing: You have the right to restrict the processing of your personal data in certain circumstances.
• Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Objection: You have the right to object to the processing of your personal data in certain circumstances.
• Withdrawal of Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us at privacy@auroravisuals.com or by mail at:

We will respond to your request within 30 days.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website and update the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically.

If we make material changes to this Privacy Policy, we will notify you by email or by posting a prominent notice on our website prior to the change becoming effective.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Aurora Visuals
Attn: Data Protection Officer
123 Rainier Avenue South, Seattle, WA 98144

You can reach us by phone at (206) 555-1212 or by email at privacy@auroravisuals.com.

This Privacy Policy was last updated on October 26, 2025.

Data Protection Officer

Aurora Visuals has appointed Eleanor Vance as its Data Protection Officer (DPO). Eleanor is responsible for overseeing our data protection strategy and implementation to ensure compliance with GDPR and other data protection regulations.

You can contact Eleanor directly with any data protection concerns or questions at eleanor.vance@auroravisuals.com.